T E Narasimhan And Viveat Susan Pinto

Stories by T E Narasimhan And Viveat Susan Pinto

India to get new 'eye in the sky' courtesy ISRO

India to get new 'eye in the sky' courtesy ISRO

Rediff.com   9 Jun 2017

Military use apart, the new satellite would be useful for urban and rural applications, coastal land use and regulation, utility management and various related applications.

Isro's Fat Boy to go commercial only in 2020

Isro's Fat Boy to go commercial only in 2020

Rediff.com   7 Jun 2017

GSLV-MK III, which uses a homegrown cryogenic engine, has to do at least two more launches before it begins commercial operations, report Raghu Krishnan and T E Narasimhan.

Secret behind the success of India's stem cell firms

Secret behind the success of India's stem cell firms

Rediff.com   6 Jun 2017

Endorsement by celebrities such as Aishwarya Rai, Hrithik Roshan among others and increasing awareness among customers are helping stem cell firms grow the brand footprint

Tamil Nadu is not what it used to be

Tamil Nadu is not what it used to be

Rediff.com   5 Jun 2017

Post Jayalalithaa's death, the Tamil Nadu government is in confused state.

Kalyan Jewellers aims to strike gold abroad

Kalyan Jewellers aims to strike gold abroad

Rediff.com   1 Jun 2017

Kalyan Jewellers is eyeing overseas expansion by catering to India-like markets and the diaspora

Netflix vs Amazon Video turf wars heat up

Netflix vs Amazon Video turf wars heat up

Rediff.com   30 May 2017

Netflix plans local studio in India push. Move comes as rival Amazon Prime Video lines up as many as 18 original shows for India.

Ashok Leyland has 3-pronged plan for electric buses

Ashok Leyland has 3-pronged plan for electric buses

Rediff.com   29 May 2017

It's bullish on electric vehicle segment as govt is keen to buy around 20-25k electric vehicles

ISRO to launch Chandrayaan-2 in 2018

ISRO to launch Chandrayaan-2 in 2018

Rediff.com   25 May 2017

The Chandrayaan-2 will conduct the next level of scientific studies on the Moon, writes T E Narasimhan.

What drives brands to up the ante on ads?

What drives brands to up the ante on ads?

Rediff.com   22 May 2017

Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out

With Jaago Re 2, Tata Tea ups its game

With Jaago Re 2, Tata Tea ups its game

Rediff.com   19 May 2017

Tata Tea looks to separate itself from the crowd and reclaim its positioning as a socially responsible label with a new version of its Jaago Re campaign.

Hungry kya? MTR may have something for you

Hungry kya? MTR may have something for you

Rediff.com   19 May 2017

MTR re-positions its brand to cater early morning to the hungry urban young. It has launched a range of breakfast foods to pave the way for future product and brand transformation.

At Godrej House, it's time for Succession 2.0

At Godrej House, it's time for Succession 2.0

Rediff.com   18 May 2017

Burjis Godrej, 25, son of Nadir Godrej will join Godrej Agrovet in July

Move over Maggi, Nestle will sell pet food. Woof!

Move over Maggi, Nestle will sell pet food. Woof!

Rediff.com   18 May 2017

Can Nestle go beyond Maggi? While recovery in the March quarter has been led by the popular noodle brand, the company hopes for a different revenue mix in five years.

Meet Christina Ruggiero, first woman CEO of Coke India's bottling co

Meet Christina Ruggiero, first woman CEO of Coke India's bottling co

Rediff.com   18 May 2017

The American, who moved from US Navy to the corporate world, is considered best suited for this role because of her understanding of both production and distribution. Arnab Dutta & Viveat Susan Pinto report.

Girl ad power: The new Ms India

Girl ad power: The new Ms India

Rediff.com   9 May 2017

A confident, assertive single woman is finding her way into popular advertising narratives.

Tamil Nadu faces worst drought in 140 years

Tamil Nadu faces worst drought in 140 years

Rediff.com   9 May 2017

The storage of water in the six major reservoirs in the state was just 6.2 per cent of capacity as of April 27, 2017, reports T E Narasimhan and Gireesh Babu.

This summer, AC makers turn on the heat

This summer, AC makers turn on the heat

Rediff.com   2 May 2017

As temperatures begin to soar, AC makers have become extravagant with their claims and ad budgets as they look to get brand penetration up from the current low levels of four per cent, says T E Narasimhan.

Why Hindustan Unilever may cut jobs

Why Hindustan Unilever may cut jobs

Rediff.com   28 Apr 2017

The company plans to overhaul business and rationalise costs in a bid to reach parent Unilever's new profit targets, reports Viveat Susan Pinto.

From Kabaali to Baahubali, why brands love blockbusters

From Kabaali to Baahubali, why brands love blockbusters

Rediff.com   26 Apr 2017

More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.

Family and Rs 500 crore: How a Chettiar community is reviving entrepreneurship

Family and Rs 500 crore: How a Chettiar community is reviving entrepreneurship

Rediff.com   24 Apr 2017

Some decades ago, nearly 90 per cent of Nattukottai Chettiars were entrepreneurs; this has dropped to 15 per cent. The community plans to reverse the numbers through know-how, family support, funding and networking.